Skip to content
Crimson Lane
All add-on services

Add-on service

Database reactivation

The old list in your spreadsheet is the cheapest new revenue you have.

What it is

A one-time re-engagement campaign to your past clients and old inquiries: the people who already know your business and already showed interest once. It's included in the Core + Reactivation and Full System tiers. This is the standalone version for Core subscribers, or for anyone with a list and no system yet.

You probably need this if

  • You have a few hundred past clients or unconverted inquiries in a spreadsheet or old CRM.
  • You're on the Core tier and want to run reactivation once without upgrading.
  • A seasonal window is coming and you want your past clients to hear from you first.

What's included

  • List cleanup and de-duplication
  • Opt-out handling and consent check before anything is sent
  • Campaign copy in your voice, approved by you
  • The send, with replies routed to your calendar and pipeline
  • A plain-English results summary when it's done

How it goes

The process

  1. 01

    Send us the list

    Any format. We clean it and tell you how many contacts are usable.

  2. 02

    Approve the copy

    Two or three short messages, written for your past clients specifically.

  3. 03

    Run it

    The campaign goes out over one to two weeks so replies are manageable.

  4. 04

    Review

    You get the numbers and we talk about whether a quarterly refresh makes sense.

Questions

About database reactivation

Is this different from the subscription tiers?

The Core + Reactivation and Full System tiers include this at launch and every quarter. The add-on is the same campaign run once.

Is it legal to text my old list?

For past clients and people who contacted you first, generally yes, with proper opt-out handling. We check the list's consent basis before sending and skip anyone we can't confirm.